Bold Perspective Blog

Taking your new B2B product to market? Knowing your audience is a given, but do you really know who the best person to target is, what...

Jay Ludditt takes on Advisor and Mentor role to support Midlands' start-ups, in collaboration with VentureVersity and Leicester Startups....

I launched Bold Perspective as a platform to use my experience, skills and approach to help others. I love what I do, and working...

I made Bold Perspective from a foundation based on these four words: assured, creative, considered and strategic. I didn't just pluck...

The hype over the biggest sales weekend of the year doesn't seem to be slowing down, does it? Despite growing buyer understanding and...

Launching Bold Perspective is probably a little overdue. It feels like I'm going back to my roots, after 6 or so years concentrating most...